John Grimshaw Smart Marketer – Smart Product Creation

About the Course

The Smart Product Creation course is designed to help you master the art of creating and launching irresistible products. John Grimshaw, along with other experts, takes you through each step, from the initial concept to the final launch. The course is packed with actionable insights and practical tools, ensuring that you’re well-equipped to tackle any challenges that come your way.

Course Structure

The course is divided into seven comprehensive modules, each focusing on a critical aspect of product creation. Here’s a closer look at what each module offers:

Module 1: Core Concepts of Product Creation

Let’s start with the basics. This module lays the groundwork for the entire course. You’ll be introduced to the Smart Product Creation Flywheel, a framework that guides you through the process of product creation. Plus, you’ll get to know about the New Product Charter, which helps you define the purpose and scope of your new product.

Lessons:

Smart Product Creation Flywheel: Learn the cyclical process of creating products that resonate with your audience.
New Product Charter: Define your product’s mission, vision, and unique selling points.

Module 2: Establishing Your Brand Identity

Now that you have a basic understanding, it’s time to dive into your brand’s ethos and identity. This module will help you create a brand palette that reflects your values and resonates with your target audience.

Lessons:

Discovering Your Brand Ethos: Uncover the core values that drive your brand.
9 Key Questions to Define Your Brand Palette: Develop a visual and emotional brand identity.

Module 3: Problem to Solve

Every successful product solves a specific problem. In this module, you’ll learn how to identify the problems your product aims to solve. You’ll use tools like the Perfect Customer Questionnaire and the Find Your Edge Questionnaire to gain insights into your target audience. This module also covers trend analysis and competitive landscape analysis to ensure your product is relevant and competitive.

Lessons:

The Perfect Customer Questionnaire: Understand your target audience’s needs and preferences.
Find Your Edge Questionnaire: Identify what makes your product unique.
Top 8 Resources for Trend Analysis: Stay ahead of market trends.
Conducting Competitive Landscape Analysis: Analyze your competitors to find your unique selling points.

Module 4: Form the Solution

Now it’s time to form your product solution. This module guides you through cost assessments, product briefs, and how to vet manufacturers. You’ll learn to use practical tools like the COGS & Margin Assessment Calculator and the Manufacturer Vetting Guide.

Lessons:

COGS & Margin Assessment Calculator: Calculate your costs and margins.
Product Brief Template: Create a detailed product brief.
Manufacturer Vetting Guide: Evaluate potential manufacturers.
Top 10 Things to Audit on Your Quote: Ensure you’re getting the best deal.
7 Crucial Questions to Ask Potential Manufacturers: Ask the right questions to select the best manufacturer.
Product Packaging Design Checklist: Design effective and attractive packaging.

Module 5: Product Manufacturing

Manufacturing can be a tricky part of product creation. In this module, you’ll learn best practices for managing the manufacturing process. The Weekly Manufacturer Check-In Guide provides essential questions and tips to ensure smooth production.

Lessons:

Weekly Manufacturer Check-In Guide: Maintain effective communication with your manufacturer.

Module 6: Launch the Solution

Launching your product is a critical step, and this module covers it extensively. You’ll get templates for creating buzz, gathering testimonials, and managing influencer marketing. The lessons also include checklists for product demoing and seasonal launch events.

Lessons:

Customer Identity Questionnaire: Understand your customers better.
The Perfect 3 Question Testimonial Builder: Collect powerful testimonials.
Creative Brief for Influencers: Engage influencers effectively.
Buzzbuilder Email Templates & Swipe File: Create compelling email campaigns.
Buzzbuilder Sites & PreOrder Sites – Swipe File: Set up effective landing pages.
Seasonal Launch Event – Swipe File: Plan and execute seasonal launches.
Influencer Marketing Checklist: Optimize your influencer marketing strategy.
Product Demoing Checklist: Ensure successful product demos.

Module 7: Product Recombobulation

The final module focuses on refining your product strategy and making necessary adjustments. The Smart Product Creation Workbook is your go-to resource for this module.

Lessons:

Smart Product Creation Workbook: Refine and adjust your product strategy.

Who Should Attend This Course

The Smart Product Creation course is perfect for:

Entrepreneurs and Business Owners: Looking to launch new products or brands.
Marketing Professionals: Seeking to enhance their product creation skills.
Freelancers and Consultants: Wanting to offer high-value services to their clients.
E-commerce Businesses: Aiming to stay competitive with innovative products.

Benefits of Taking This Course

By taking the John Grimshaw Smart Marketer – Smart Product Creation course, you will:

Master Product Creation: Learn a repeatable process for creating successful products.
Build a Strong Brand: Establish a brand identity that resonates with your audience.
Gain Market Insights: Conduct thorough market and competitive analysis.
Optimize Production: Manage manufacturing efficiently to ensure quality and cost-effectiveness.
Launch Successfully: Use proven strategies and tools to launch your product.
Access Expert Guidance: Benefit from personalized advice during live Q&A sessions.

Additional Bonuses

Along with the main course content, you’ll receive:

Ad Elements Swipe File v2 ($49 value): Access over 400 pieces of ad copy for inspiration.
Campaign Tracker Worksheet ($49 value): Track changes and measure the impact on your campaigns.
Free Lifetime Updates: Stay updated with the latest strategies and tools.

FAQs

What exactly am I getting once I purchase? You’ll get access to the complete Smart Product Creation course, including 7 modules, 93 videos, and 22 swipeable resources. Plus, you get access to two additional bonuses: the Campaign Tracker Worksheet and the Ad Elements Swipe File.

Can I use this for my clients? Absolutely! If you’re a freelancer, consultant, or agency, you can leverage this course to enhance the services you offer your clients.

What’s your refund policy? The course comes with a 30-day risk-free 100% money-back guarantee. If it doesn’t meet your expectations, simply send an email for a full refund.

How up-to-date is this course? As of March 2024, the course is 100% up-to-date with the latest strategies and tools in product creation.

Final Thoughts – Transform Your Product Creation Process

The John Grimshaw Smart Marketer – Smart Product Creation course is a must-have for anyone serious about product creation and marketing. With comprehensive modules, expert guidance, and practical tools, this course equips you to create and launch products that truly stand out. Don’t miss this opportunity to learn from industry leaders and take your product creation skills to the next level. Enroll today and start creating products that captivate and convert!