These days, social media is where it’s at when it comes to marketing. Whether you’re new to the game or just looking to up your skills, Molly Pittman’s Smart Social Media course has you covered. It’s a comprehensive program designed to help you succeed in this ever-changing field.

The course, led by Molly Pittman and featuring guest instructor Laura Palladino, offers a ton of valuable content. With 13 sessions filled with tutorials, Q&A recordings, and practical resources, you’ll learn everything you need to know about planning, launching, and optimizing social media campaigns.

Key Topics Covered

On-demand Training with Laura Palladino

You’ll start with on-demand training from Laura Palladino. These sessions give you a solid foundation in social media management. There are 13 in-depth training videos, how-to tutorials, and Q&A recordings to get you up to speed.

5-step ICOSA Framework

The ICOSA Framework is a highlight of this course. It’s a 5-step process that simplifies planning, launching, and monetizing social media campaigns. Here’s a quick rundown of what you’ll learn:

1. Ideation: Come up with creative content ideas.
2. Creation: Produce engaging content that resonates with your audience.
3. Optimization: Tweak your content to ensure it performs well.
4. Syndication: Share your content across multiple platforms.
5. Amplification: Boost your content’s reach through strategic promotion.

Resource Library

The course comes with a treasure trove of resources, including step-by-step worksheets and fill-in-the-blank templates. These tools make it easier to apply what you’ve learned and get results.

Expert Guest Instructors

You’ll also benefit from the wisdom of four guest instructors who are experts in their fields. They bring a wealth of knowledge and unique perspectives to the table, enhancing your learning experience.

Course Breakdown

Session 1: Think Like a Social Media Manager

• Welcome to Train My Social Media Manager
• How to Think Like a Social Media Manager
• SaaS ICOSA Walkthrough (Zipify Apps)
• Ecommerce ICOSA Walkthrough (BOOM!)
• Info Product ICOSA Walkthrough (Smart Marketer)
• Q&A and Feedback

Session 2: Forging Your Brand Identity

• Forging Your Brand Identity with Ezra Firestone
• Q&A and Feedback
• Brand Identity Worksheet

Session 3: Finding Your Customer Avatar

• Why Customer Avatars Are Key for Social
• How Do I Find My Avatar?
• Getting Into the Mind of Your Avatar
• Transformation Grid
• Q&A and Feedback
• Customer Persona Example from BOOM!
• The Customer Persona Canvas
• Customer Avatar Questionnaire
• The Transformation Grid

Session 4: Setting Social Media Goals

• Setting Social Media Goals
• Facebook Walkthrough
• Instagram Walkthrough
• YouTube Walkthrough
• Which Advertising Platforms Should I Use?
• Q&A and Feedback
• Goal Setting, Achieving & Measurement Worksheet

Session 5: Content Strategy & ICOSA

• Content Strategy & The ICOSA System
• Q&A and Feedback

Session 6: Content Ideation

• ICOSA Deep Dive: Ideation
• Agora Walkthrough
• Evaluating Content Performance with Google Analytics
• Q&A and Feedback
• The Content Grid
• The Content Marketing Funnel

Session 7: Content Creation

• ICOSA Deep Dive: Creation
• Video Formulas
• Video Gear
• Blog Process with Colleen Taylor
• Editing for Consumption with Russ Henneberry
• Visual Systems with Alison Matheny
• Video Content Formulas with Ezra Firestone
• Q&A and Feedback
• Template: Blog Post, Email & Social
• Video Gear Order List
• Headline Formulas

Session 8: Content Optimization

• ICOSA Deep Dive: Optimization
• IGTV: Resizing
• Creating Quote Images
• IGTV: Converting Horizontal Video to Vertical
• Q&A and Feedback

Session 9: Content Syndication

• ICOSA Deep Dive: Syndication
• How To Upload A Video To YouTube
• How To Upload A Video To Facebook
• Pinterest Pin Tutorial
• IGTV: Uploading Tutorial
• How To Upload To Instagram Stories
• Q&A and Feedback

Session 10: Content Amplification

• ICOSA Deep Dive: Amplification
• Amplifying a Blog Post Via Email
• Q&A and Feedback

Session 11: Content Data & Analysis

• ICOSA Deep Dive: Analysis & Re-ICOSA
• Engagement Data in Facebook Creator Studio
• Analyzing Content Performance in Google Analytics
• Looking at Post Data in Agora Pulse and Klaviyo
• Q&A and Feedback

Session 12: Customer Communication

• Handling Customer Feedback / Protecting Your Brand’s Reputation
• Q&A and Feedback
• Responding on Social: Macro Examples

Session 13: Giveaways

• Giveaways
• Social Contests
• Q&A and Feedback
• Giveaway Rules
• Giveaway Checklist

Additional Bonuses

Bonus #1: Ambassador Blueprint ($397 value)

This bonus offers a detailed plan for creating a successful ambassador program. It’s a great way to leverage influencers and brand ambassadors to grow your social media presence.

Bonus #2: Zipify Pages – 2-month Membership ($194 value)

Get a two-month membership to Zipify Pages, a tool that helps you create high-converting landing pages. This bonus can significantly enhance your campaigns with professional-quality pages that drive results.

Benefits of Smart Social Media

Comprehensive Learning Experience

With 13 sessions covering every aspect of social media management, this course provides a thorough education that prepares you for real-world challenges.

Practical Tools and Resources

The course is loaded with practical tools, including worksheets, templates, and real-world examples. These resources make it easier to implement what you learn and achieve tangible results.

Expert Instruction

Learn from Molly Pittman and a team of expert instructors who bring years of experience and success in social media marketing. Their insights and tips are invaluable for anyone looking to excel in this field.

Flexibility

The on-demand format allows you to learn at your own pace, fitting your studies around your schedule. This flexibility is perfect for busy professionals and aspiring marketers alike.

Community and Support

Join a community of like-minded learners and professionals. Engage in Q&A sessions and get feedback to help you grow and improve continuously.

Who Should Take This Course?

Smart Social Media is perfect for:

• Aspiring Social Media Managers: Gain the skills needed to start or advance your career in social media.
• Business Owners: Learn how to effectively manage your social media to drive business growth.
• Marketing Professionals: Enhance your social media strategies and stay ahead of the curve.
• Content Creators: Develop a deeper understanding of social media management to boost your online presence.

Wrapping Up

Molly Pittman’s Smart Social Media is a powerhouse course that equips you with the skills, tools, and strategies needed to excel in social media management. With its comprehensive content, expert instruction, and practical resources, it’s a must-have for anyone serious about mastering social media marketing.

FAQ

What is Molly Pittman’s Smart Social Media course?

Molly Pittman’s Smart Social Media is a comprehensive course designed to teach you how to plan, launch, and optimize social media campaigns using the ICOSA Framework.

How much does the course cost?

The pricing details can be found on the official course website. The course offers great value considering the depth of content and additional bonuses provided.

Is the course suitable for beginners?

Yes, the course is designed to be accessible to all levels, from beginners to experienced social media managers.

What are the additional bonuses included?

The course includes the Ambassador Blueprint ($397 value) and a 2-month membership to Zipify Pages ($194 value).

How long do I have access to the course?

You’ll have lifetime access to the course materials, allowing you to learn at your own pace and revisit the content whenever you need.