What’s Inside The New Era of Selling?

Melanie’s program is structured into modules that each target a critical aspect of effective, sustainable sales. Here’s a look at what you’ll learn and how each module helps you develop a long-lasting, client-attracting sales strategy.

Shift Your Messaging to Attract Ready-to-Buy Clients

The course starts with a fresh look at messaging. Too often, sales conversations feel forced or awkward, especially if you’re dealing with clients who seem hesitant or aren’t quite the right fit. Melanie’s approach is about refining your messaging so you naturally draw in clients who see the value in your offerings and are ready to commit.

• Messaging Transformation: Learn how to shift your language to connect with clients who “get it” and are ready to take action. Instead of scrambling to close a sale, you’ll attract clients who reach out with an “I’m IN!” mentality at any price point.
• Amplify Your Unique Value: Discover your unique strengths and learn how to amplify them. Melanie shows you how to position yourself as the go-to expert in your field, so clients feel like they need to work with you.

This section helps you build messaging that isn’t just appealing but magnetic, attracting clients who feel aligned with your style and approach.

The Selling Without Selling Method

If the idea of “selling” makes you cringe, you’ll love Melanie’s Selling Without Selling Method. This method is all about creating a flow where clients are empowered to make their own decision to buy rather than feeling pushed. Instead of pushing the sale, you’ll be setting up a system that allows you to sell passively.

• Passive Sales Strategies: Discover how to turn active sales efforts into passive strategies that work behind the scenes, stacking up sales without you having to constantly push.
• Ongoing Demand: Set up a sales process that keeps your audience engaged and eager for your offers, without the hard-sell tactics that can feel forced.

With this method, you’ll feel less pressure to constantly “sell,” and instead, your content and messaging will create a sense of continuous demand.

Content Groundwork Strategy for Hot Audiences

A hot audience is ready to buy with minimal persuasion. This module dives deep into creating content that does the heavy lifting for you, turning your audience into a group of potential clients who are not just interested but primed to invest.

• Creating a Hot Audience: Melanie’s Content Groundwork Strategy shows you how to create a community that’s eager to buy without needing constant lead nurturing.
• Consistent Sales, No Matter What: Learn how to structure your content so your offers continue to sell, even during slow seasons or market shifts.

By setting up content that resonates, you’ll build a “hot” audience ready to jump on your offers as soon as they’re available.

Four Content Frameworks for High-Level Clients

The way you communicate determines who you attract. Melanie’s four content frameworks are designed to speak directly to high-level clients—the ones who are ready to take action and see the value in what you offer.

• Empathy-Based Communication: Craft content that resonates with your ideal clients, making them feel like you’re speaking directly to them.
• Inspiring Clients to Move: Simple but impactful shifts in your content help motivate your dream clients to stop scrolling and start engaging.

These frameworks are designed to make sure that every piece of content you put out isn’t just engaging but leads to conversions.

Stories That Sell & Subconscious Branding

People buy from those they trust, and one of the best ways to build that trust is through storytelling. This section shows you how to use Instagram Stories as a subtle but powerful tool for building trust and stacking value in a way that encourages easy yes’s from your audience.

• Brand Building on Stories: Learn how to build your brand subconsciously through Instagram Stories, positioning yourself as a reliable, relatable, and approachable expert.
• Value Stacking: Create a content flow that builds up value over time, so when you make an offer, it feels like an easy decision for your audience to say yes.

This strategy lets you create a “yes” mindset in your audience, removing barriers and building trust without feeling salesy.

Dissolving Resistance in Your Content

This module focuses on a unique approach to handling objections. Instead of directly addressing doubts or concerns, Melanie teaches you how to create content that naturally removes those barriers to purchasing.

• Removing Friction: Identify the main reasons your audience might hesitate—whether it’s a lack of understanding, past negative experiences, or simply not knowing how you’re different from competitors.
• Creating an Easy Yes: Adjust your content to educate, inspire, and reassure, so your audience feels confident in choosing you.

By the end of this module, you’ll have a system for creating content that naturally clears any doubts, making it easier for clients to say “yes.”

Selling Different Types of Offers

Not all offers are created equal. Melanie shows you how to approach the sales process for different types of offers, from masterminds and high-ticket items to low-ticket products and passive offers.

• Experience vs. Solution-Based Selling: Understand the differences between experience-based offers and solution-based offers, and how to sell each effectively.
• Tailored Sales Approach: Learn why certain offers need different strategies and how to confidently sell each one based on its unique appeal.

This module will give you a flexible approach for selling various types of products, allowing you to diversify your offerings without feeling out of your depth.

Cash Injections on Top of Your Long-Term Strategy

Even with a steady, ongoing sales sequence, who doesn’t love a little extra cash flow? Melanie provides strategies for creating cash injections that complement your long-term sales efforts, giving you the best of both worlds.

• Quick Wins with Cash Injections: Learn how to set up mini sales campaigns to bring in extra revenue, without disrupting your core strategy.
• Balancing Long-Term and Short-Term Sales: Find out how to balance quick cash injections with a long-term approach, ensuring a steady and reliable income stream.

These strategies let you bring in extra revenue on top of your consistent sales, adding flexibility to your sales approach.

Bonus Modules: Automation and Lead Generation

To round off the course, Melanie includes two bonus modules that show you how to automate parts of your sales process and build your reputation. These are the finishing touches that help make your sales strategy sustainable over the long term.

• Automate Your Sales Process: Simple ways to automate key parts of your sales funnel, making it feel like you’ve cloned yourself and can work at scale.
• Lead Gen and Reputation Building: Learn how to generate leads and build a reputation that precedes you, so clients come to you ready to invest.

These bonus modules are designed to help you create a smooth, sustainable sales engine that continues to work for you as your business grows.

Who Should Take “The New Era of Selling”?

This course is ideal for:

• Business Owners and Entrepreneurs looking for a long-term sales strategy that generates consistent income.
• Coaches and Consultants who want to refine their messaging and attract high-quality clients.
• Content Creators and Service Providers aiming to build trust and authority while reducing the need for pushy sales tactics.
• Sales Professionals wanting a fresh approach to selling that aligns with modern sales psychology.

What Will You Learn?

Here’s a quick summary of the takeaways:

• Consistent Sales Strategy: Develop a sales approach that builds a steady flow of income without the need for flash sales or one-time gimmicks.
• Magnetic Messaging: Learn how to shift your messaging to attract clients who are eager to invest.
• Content Frameworks for Conversions: Use Melanie’s frameworks to create content that resonates with high-level clients.
• Automated and Passive Sales Systems: Discover how to set up a sales process that works even when you’re not actively selling.
• Empowered Sales Conversations: Create conversations that are empowering rather than pushy, attracting clients who feel excited to work with you.

Ready to Embrace a New Era of Selling?

If you’re ready to move away from the traditional hard-sell approach and into a more sustainable, empowering method, Melanie Aubert’s “The New Era of Selling” is the course for you. With practical strategies, mindset shifts, and hands-on methods, you’ll walk away equipped to sell confidently, attract clients who value your work, and build a business that thrives. Ready to redefine your sales game? Enroll today and start mastering the art of empowered selling!