What’s Included in Matt Gray’s LinkedIn for CEOs?

This isn’t just another course filled with fluff or general advice. The LinkedIn for CEOs course is packed with specific, actionable strategies that are designed to help business leaders get real results. Let’s take a closer look at what you’ll learn.

1. 12+ Actionable Lessons

One of the first things to note is the 12+ lessons that are immediately actionable. These lessons aren’t theoretical—they provide tangible steps you can start implementing right away. From optimizing your profile to writing viral posts, every lesson is focused on giving you practical takeaways that lead to measurable results.

These lessons are based on the exact strategies Matt Gray used to become the fastest-growing creator on LinkedIn, meaning that everything you’re learning is proven and tested.

2. 30 Post Templates (Bonus)

Writer’s block on LinkedIn? Not anymore. One of the biggest challenges many CEOs face is coming up with consistent, engaging content. With Matt’s 30 post templates, this problem is solved. These templates are designed to be plug-and-play, giving you a head start when creating content.

You won’t need to reinvent the wheel every time you want to make a post; instead, you can draw on these templates to streamline your LinkedIn posting process. This is a huge time-saver for busy executives.

3. Content Prompts (Bonus)

In addition to the post templates, you’ll also receive content prompts. These prompts are perfect for days when you feel stuck or uninspired. The prompts are designed to help you generate new content ideas that resonate with your audience and help establish your expertise on LinkedIn.

Consistent posting is key to growth on any platform, and LinkedIn is no different. The more high-quality content you post, the better your chances of growing your influence and reach. These prompts ensure you always have something valuable to share.

4. Profitable Profile Teardown (Bonus)

What’s the first thing people see when they click on your LinkedIn profile? Your profile needs to be more than just a digital résumé. It needs to function as a lead generation and revenue-driving tool. One of the bonuses in this course is a Profitable Profile Teardown, where Matt walks you through the most important elements of a LinkedIn profile that converts.

He’ll show you how to optimize everything—from your headline to your summary and featured sections—so that your profile not only attracts views but also drives business.

5. And Much More…

These are just the bonuses and surface-level features. The course goes into much deeper content, but before we dive into that, let’s talk about the overall structure and phases of Matt Gray’s LinkedIn blueprint.

The 3-Phase Blueprint to LinkedIn Success

Matt Gray’s success on LinkedIn didn’t happen by chance. It’s the result of a carefully crafted strategy that he’s now sharing with you in three phases: Strategy, Refinement, and Scale.

Phase 1: Strategy

Most people fail on LinkedIn because they lack a clear strategy. Posting random content without any real direction is the fastest way to waste time and effort.

In Phase 1, Matt will guide you through building a rock-solid strategy tailored to LinkedIn. This isn’t just about what to post or when to post; it’s about understanding your audience, setting clear goals, and creating a roadmap for growth. If you enter LinkedIn without a strategy, you’re essentially going in blind, which is why so many people never see real results.

Matt’s strategies are based on proven principles—the same ones he used to grow his presence to the top of LinkedIn’s creator charts.

Phase 2: Refinement

Strategy is essential, but it doesn’t mean much if you don’t refine it based on real-time feedback. In Phase 2, Matt walks you through the importance of relationship building and feedback. This is where you’ll learn to hone your content based on engagement metrics, tweak your approach, and refine your posts for better performance.

LinkedIn isn’t just about broadcasting; it’s about interacting with your audience and building authentic relationships. If you skip this phase, you risk becoming irrelevant or stagnant in your growth. Matt emphasizes the importance of networking and engagement as critical parts of LinkedIn success.

Phase 3: Scale

Once you’ve gotten the hang of posting and relationship-building, it’s time to scale your reach. In Phase 3, you’ll learn how to take your LinkedIn presence to the next level by systemizing your growth. This is where the magic happens.

Scaling isn’t just about more posts or more followers. It’s about leveraging systems to make sure that every piece of content you put out works harder for you. You’ll learn how to automate certain aspects, repurpose content, and increase your impact while reducing the time you spend.

Inside the LinkedIn for CEOs Course: Modules Overview

Here’s a sneak peek at some of the core modules in the LinkedIn for CEOs course, which dive deep into the tactical side of LinkedIn growth.

Module 1: How I Write a Viral LinkedIn Post

Writing posts that go viral isn’t a mystery—there’s a formula to it. In this module, Matt shows you how to write LinkedIn posts that are engineered for maximum reach and engagement. You’ll uncover the psychology behind what makes people click “like,” share, and comment.

Module 2: Image OS

Did you know that images can significantly boost your LinkedIn engagement? In this module, you’ll learn about three highly effective image formats that capture attention and encourage more views, likes, and shares. Images aren’t just visual—they’re a powerful tool for storytelling and connecting with your audience.

Module 3: LinkedIn Post CTA

The Call-to-Action (CTA) is what turns an ordinary post into an opportunity for engagement. This module will help you master the art of crafting effective CTAs that amplify your post’s reach and boost interaction. Whether it’s a simple question or a more complex action, the right CTA can drive serious growth.

Module 4: LinkedIn Posting System

Consistency is key to LinkedIn growth, and in this module, Matt outlines a step-by-step system to ensure you’re posting consistently. This isn’t just about posting for the sake of it—it’s about strategically posting content that builds connections and leads to business opportunities.

Module 5: Taplio X

One of the coolest tools you’ll learn about is Taplio X—your ultimate LinkedIn companion. It helps you analyze and optimize your posts to ensure you’re getting the best results. Whether you’re tracking engagement, refining your content, or testing new ideas, Taplio X gives you the data you need to grow faster.

Module 6: Profitable LinkedIn Profile

Your LinkedIn profile should work for you, not just sit there. In this module, you’ll learn how to turn your profile into a lead-generating machine. Every part of your profile can be optimized for attracting potential business opportunities, and Matt shows you exactly how to do it.

Module 7: Content Idea Machine

Struggling to come up with content ideas? This module gives you access to a Content Idea Machine, ensuring that you’ll never run out of things to post. The more valuable content you share, the more your audience will engage, and the faster your network will grow.

Why LinkedIn for CEOs Stands Out

What makes Matt Gray’s LinkedIn for CEOs course different from all the other LinkedIn “growth hacks” out there? For one, it’s tailored specifically for CEOs, business owners, and leaders. This means the strategies focus on high-level growth, authority building, and networking—key areas that CEOs care about.

You’re not just learning how to post pretty content—you’re learning how to turn your LinkedIn presence into a business asset that drives leads, revenue, and influence. The course is also designed with busy professionals in mind, meaning you’re not going to be bogged down with unnecessary steps or jargon.

Final Thoughts: Is LinkedIn for CEOs Worth It?

If you’re serious about dominating LinkedIn, whether to grow your personal brand, build business connections, or drive leads, LinkedIn for CEOs by Matt Gray is absolutely worth considering. The course is packed with actionable strategies, bonuses, and a clear path to turning LinkedIn into a high-growth platform for your business.

By the end of this course, you’ll have the tools, systems, and knowledge you need to start growing your presence and generating real results on LinkedIn. If you’ve been on the fence about taking LinkedIn seriously, now’s the time to get started.