Quick Summary

The Digital Copywriter is a 90-minute, self-paced video course featuring 4 modules and 20 lessons that cover the essentials of creating engaging, high-performing content. You’ll learn how to develop a content strategy, write more efficiently, and optimize your copy to nurture your audience. The course also includes valuable bonuses, like swipe files of high-performing social media content and viral hook breakdowns.

About the Course: Who is Matt Barker?

Matt Barker is a seasoned copywriter and digital strategist who has mastered the art of persuasive content. With a focus on actionable strategies, Matt has helped countless individuals and businesses fine-tune their messaging, leading to stronger engagement and higher conversions. His Digital Copywriter course distills his experience into a digestible, results-driven format, making it accessible to both beginners and more experienced content creators.

Course Structure: A Modular Approach to Mastering Copy

The Digital Copywriter course is divided into 4 modules, each covering a critical aspect of content creation and copywriting. Here’s a breakdown of the structure:

Module 1: Defining Who You’re Writing To

The first step in any successful content strategy is understanding who you’re talking to. In this module, you’ll learn how to clearly define your target audience and craft content that speaks directly to them.

• What You’ll Learn:
  • How to identify your dream clients.
  • Understanding the pain points and desires of your audience.
  • How to align content with your audience’s needs and interests.

Module 2: Aligning on Metrics & Understanding Funnels

Next, Matt dives into the world of content metrics and funnels, showing you how to measure success and design an effective content funnel to guide your audience from awareness to conversion.

• What You’ll Learn:
  • Key metrics for measuring content success.
  • The anatomy of a content funnel and why it matters.
  • How to design your own content funnel tailored to your goals.

Module 3: Content Creation & Scheduling

In this module, you’ll learn how to create a weekly content schedule that maximizes engagement. Matt also emphasizes the importance of validation—ensuring your ideas resonate with your audience before you invest time in creating content.

• What You’ll Learn:
  • How to create a weekly content calendar.
  • How to validate content ideas by getting feedback from your audience.
  • The benefits of writing hooks instead of focusing solely on ideas.

Module 4: Writing Sales-Driven Content

The final module focuses on the key techniques for writing killer sales copy. Matt shares his best tips for writing content that nurtures your audience and converts them into paying customers.

• What You’ll Learn:
  • Writing compelling hooks that grab attention.
  • Effective sales copy techniques for social media and emails.
  • The best content formats to nurture and convert your audience.

Key Topics Covered

1. Defining Your Content Strategy: Learn how to create a content strategy that aligns with your goals and audience.

2. Validating Content Ideas: Before spending time on content creation, learn how to ensure your ideas will hit the mark.

3. Researching Your Dream Clients: Discover how to dig deep into your ideal customer’s wants and needs so you can create content that resonates.

4. Efficient Writing Techniques: Learn how to write faster and more consistently with tried-and-tested methods.

5. Crafting Sales Content: Master the art of writing content that sells without being pushy.

6. Utilizing Different Formats: From blogs to social media posts, learn how to use various formats to nurture your audience and build trust.

Who Should Take This Course?

This course is ideal for:

• Aspiring copywriters who want to learn how to write content that converts.
• Business owners looking to improve their marketing copy and attract more clients.
• Freelancers who want to refine their content strategy and writing process to better serve their clients.
• Digital marketers who are responsible for creating content and driving engagement through copy.

Whether you’re a complete beginner or someone with copywriting experience, the course provides actionable strategies that you can implement immediately.

Benefits of Taking This Course

• Structured Approach: Matt provides a clear, step-by-step guide to defining your audience, building content funnels, and writing engaging content.

• Increase Engagement & Sales: The lessons focus on how to write copy that not only resonates with your audience but also drives them to take action.

• Practical Tools & Templates: The course offers templates, swipe files, and viral hook breakdowns that make it easy to apply the lessons to your own content.

• Time-Saving Strategies: Learn how to create and schedule content efficiently, ensuring you maintain consistency without feeling overwhelmed.

• Evergreen Skills: Copywriting is a skill that transcends platforms and trends. What you learn in this course can be applied across emails, blogs, social media, and more.

Additional Bonuses

Bonus #1: 10 Digital Writing Micro Lessons

These micro-lessons are designed to accelerate your social media copywriting skills, helping you generate more engagement in a shorter period of time.

Bonus #2: Swipe File of 100+ High Performing Social Content

This swipe file contains over 100 high-performing pieces of social content, giving you a wealth of inspiration to avoid the dreaded blank page syndrome.

Bonus #3: 10 Viral Hook Breakdowns + Templates

One of the secrets to great copywriting is learning how to craft a viral hook. With 10 detailed breakdowns and templates, you’ll be able to apply these concepts to your content and skyrocket engagement.

FAQs

1. How long does the course take to complete?

   • The course consists of 90 minutes of video content, but it’s self-paced, so you can take as long as you need to absorb the material and implement the strategies.

2. Is the course suitable for beginners?

   • Absolutely. Matt breaks down complex concepts into simple, actionable steps, making it accessible even if you’re new to copywriting.

3. Will this course help me generate more sales?

   • Yes. The primary focus of the course is teaching you how to write content that engages your audience and converts them into paying customers.

4. What if I don’t have a social media following yet?

   • No problem. The course covers not only how to create content but also how to research and attract your dream clients, even if you’re starting from scratch.

5. Can I access the course on any device?

   • Yes. You can watch the lessons and access the course materials on any internet-connected device.

Final Thoughts

Matt Barker’s Digital Copywriter course is packed with practical insights, tools, and strategies to help you write better, faster, and more effectively. Whether you’re looking to build your business through engaging copy or refine your content creation process, this course has you covered.

With its focus on clarity, efficiency, and sales-driven copy, the Digital Copywriter course provides a framework you can follow to build a strong content strategy and generate results. Add in the valuable bonuses like viral hook templates and a swipe file of successful content, and you have a resource that will continue to deliver long after you’ve completed the 90-minute course.

If you’re serious about improving your copywriting and making a real impact on your audience, this course is a smart investment in your future success.