What’s the Facebook Ad Launch Formula All About?

Jessica Tutton’s Facebook Ad Launch Formula is more than just a collection of video tutorials; it’s a comprehensive guide that walks you through every aspect of launching your course using Facebook ads. Jessica’s approach is hands-on, breaking down complex concepts into easy-to-understand steps. By the end of this course, you’ll not only know how to set up a Facebook ad campaign, but you’ll also have the confidence to run a successful launch, backed by data-driven strategies.

What’s Inside the Course?

The course is structured into 12 detailed modules, each focusing on a critical part of the Facebook ad process. Let’s take a closer look at what each module offers:

MODULE 1: YOUR LAUNCH FORMULA

This module sets the foundation for your entire launch. Jessica helps you map out your unique launch plan using checklists and workbooks. You’ll learn how to create a pre-launch lead magnet, plan your sales strategy, and select the right type of launch event, whether it’s a webinar or a challenge. The goal here is to make your launch less stressful and more profitable.

MODULE 2: FUNNEL SUCCESS

Even the best ads won’t work if your landing pages don’t convert. In this module, Jessica teaches you how to design landing pages that have a conversion rate of 70% or more. You’ll also learn how to use thank you pages strategically to build trust and even start selling low-cost offers immediately after someone opts in.

MODULE 3: THE FOUNDATIONS OF ADVERTISING

If you’re new to Facebook ads, this module is your crash course. Jessica covers everything from campaign objectives to setting up your Business Manager and Ads Manager accounts. You’ll also learn about split testing – a key strategy to ensure you’re getting the lowest cost per lead possible.

MODULE 4: DOMAIN SET-UP & VERIFICATION

With recent changes like Apple’s iOS14 update, it’s more important than ever to set up and verify your domain with Facebook. This module guides you through creating a custom domain, verifying it, and ensuring that you’re compliant with these new regulations.

MODULE 5: PIXELS & EVENTS

Tracking is crucial for any successful ad campaign. In this module, you’ll learn how to create and install Facebook pixels, test your tracking, and set up custom conversions. This ensures that you’re capturing the data you need to optimize your campaigns effectively.

MODULE 6: SCROLL-STOPPING MEDIA

Creating eye-catching visuals is key to standing out on social media. Jessica shows you how to create ad graphics and videos using Canva, one of the easiest tools available. You’ll also get access to her templates, making it even easier to create professional-looking ads.

MODULE 7: COPY THAT CONVERTS

Writing ad copy that resonates with your audience is an art, and this module breaks it down into a science. You’ll learn how to connect with your ideal clients, use storytelling to engage them, and craft compelling calls to action that drive conversions.

MODULE 8: TARGETING DREAM LEADS

Knowing who to target with your ads is just as important as the ads themselves. Jessica teaches you how to set up target audiences in Facebook Ads Manager, including retargeting strategies and creating lookalike audiences based on your ideal client profile.

MODULE 9: CREATING HIGH CONVERTING CAMPAIGNS

This is where it all comes together. You’ll implement your Facebook ad strategy into a step-by-step campaign, learning how to split test different creatives and audiences to find what works best.

MODULE 10: RETARGETING DURING A LAUNCH

Once your cart is open, retargeting is essential to remind potential buyers of your offer. In this module, you’ll learn how to create effective retargeting campaigns that keep your audience engaged and increase conversions during your launch.

MODULE 11: TRACK & TWEAK

Even the best campaigns need tweaking. This module covers advanced strategies for tracking and optimizing your campaigns. You’ll learn how to read your analytics, understand what they mean, and make data-driven decisions to improve your results.

MODULE 12: YOUR LAUNCH DEBRIEF

After your launch, it’s time to analyze what worked and what didn’t. Jessica shows you how to conduct a thorough debrief, tracking important metrics and customer journeys to determine what needs tweaking for future launches.

Bonus Content to Supercharge Your Launch

Jessica doesn’t stop with the basics. She’s included three bonus training sessions to give you even more value:

• Instagram Reel Ads That Convert: Learn how to create Instagram reels that not only attract attention but also drive conversions. These are perfect for filling your launch funnel with highly engaged leads.
• How to Grow Your Chart-Topping Podcast with Ads: Discover strategies for using Facebook ads to promote your podcast, increase subscribers, and leverage your podcast for course sales.
• Evergreen Webinar Ads That Fast Track Your Course Sales: If you’re tired of freebie seekers, this bonus shows you how to use evergreen webinars to build a list of serious buyers who are ready to purchase your course.

Why This Course is a Game-Changer

The Facebook Ad Launch Formula isn’t just another online course. It’s a complete system designed to take you from Facebook ad novice to launch pro. Jessica’s step-by-step approach, combined with her easy-to-understand teaching style, makes this course accessible to anyone, regardless of their experience level.

Jessica understands that running ads can be intimidating, especially with all the changes in the digital marketing landscape. That’s why she breaks down everything into manageable steps, ensuring that you never feel overwhelmed. Plus, with the bonus content and one-on-one coaching session, you’re getting an incredible amount of value that can help you achieve real results.

Who Should Take This Course?

This course is ideal for online course creators, coaches, and digital product sellers who want to use Facebook ads to drive more sales. Whether you’re planning your first launch or looking to optimize your current strategy, the Facebook Ad Launch Formula provides you with the tools and knowledge you need to succeed.

Final Thoughts

If you’re serious about using Facebook ads to grow your business and launch your products, then Jessica Tutton’s Facebook Ad Launch Formula is the course for you. With 12 in-depth modules, bonus training, and personal support from Jessica herself, you’ll have everything you need to create and execute a successful launch. This isn’t just theory – it’s a proven system that has helped countless entrepreneurs achieve their goals. Don’t miss out on the opportunity to take your business to the next level with this comprehensive and actionable course.