About the Course

The Harmon Brothers are renowned for their viral marketing videos, and they’ve packed all their expertise into the HBU Super Bundle. This course provides daily video lessons, hands-on exercises, and behind-the-scenes access to their creative process. Whether you’re new to video marketing or looking to refine your skills, this bundle will help you create videos that captivate and convert.

Course Structure

Jumpstart Your Sales with a Script That Sells in Just 14 Days

Kick off your journey with practical, step-by-step guidance:

• Daily Video Lessons: Walk through each step of researching, writing, and polishing an effective video script.
• Behind-the-Scenes Access: See how the Harmon Brothers collaborate and solve problems on a real client’s video.
• Workbook Exercises: Complete practical exercises to get your script done quickly and effectively. The workbook is over 50 pages!

This section is designed to help you create a compelling script in just two weeks.

Everything You Need to Write a “Hero Ad” That Brands and Sells

Learn to craft standout ads that build your brand:

• World Building: Understand the style that sets your video apart.
• Long-Term Branding: Build a brand your customers know, love, and trust.
• Customer Attention: Learn how to grab and keep your ideal customers’ attention.
• Joke Selection: Know which jokes to keep and which to cut.
• Writing Retreat: Plan and conduct a successful writing retreat.
• Creator’s Commentary: Get a full-hour commentary on the thought process behind successful ads.

This module helps you create ads that are memorable and effective.

Master the Elements of Humor for More Effective Ads

Harness humor to enhance your ads:

• Effective Humor: Learn how to use humor for branding and ad retention.
• Sharability: Increase the likelihood that viewers will share your ads.
• Selling with Laughter: Learn to sell more by making people laugh.
• Comedic Tools: Understand and use various comedic tools.
• Joke Bank Access: Get access to a 500+ page joke bank compiled over six years.

This section focuses on making your ads funny and shareable.

The What and How of Bringing Your Polished Script to Life

Turn your script into a polished video:

• Casting Call: Learn how to run a casting call and what to look for in auditions.
• Directing: Get a production checklist and learn about testing shoots and each vital role as a director.
• Vision Sharing: Ensure everyone catches the vision (hint: it’s more than just a pep talk).
• Rough Cut Creation: Create a rough cut that saves you time and money.
• Feedback: Learn where to get invaluable feedback to improve your video.
• Animation and Motion Graphics: Understand animation principles and motion graphics strategies.

This module covers all aspects of production, from casting to final cut.

Key Topics Covered

• Script Writing: Step-by-step guidance on crafting effective scripts.
• Branding and Ads: Building a brand and creating standout ads.
• Humor in Ads: Using humor to enhance retention and sharability.
• Video Production: From casting and directing to editing and feedback.

Who Should Attend This Course

This course is ideal for:

• Marketers: Looking to create compelling and effective video ads.
• Entrepreneurs: Wanting to boost their sales with high-quality video content.
• Content Creators: Seeking to improve their scriptwriting and video production skills.
• Business Owners: Interested in building a strong brand through engaging video ads.

Benefits of Taking This Course

By the end of the course, you’ll be able to:

• Create Effective Scripts: Write compelling video scripts that sell.
• Build a Strong Brand: Use video ads to build a recognizable and trusted brand.
• Use Humor: Harness humor to make your ads more engaging and shareable.
• Produce High-Quality Videos: Handle all aspects of video production, from casting to final edits.

Additional Bonuses

You’ll also get:

• Daily Lessons: Step-by-step guidance every day.
• Behind-the-Scenes Access: Insights into the Harmon Brothers’ creative process.
• Workbook: Over 50 pages of practical exercises.
• Creator’s Commentary: Full-hour insights on successful ads.
• Joke Bank: Access to a 500+ page collection of jokes.

FAQs

Q: Is this course suitable for beginners?
A: Yes, it’s designed for all levels, from beginners to experienced marketers.

Q: Can these strategies be applied to any industry?
A: Absolutely! The principles taught in this course are applicable across various industries.

Q: How long do I have access to the course materials?
A: You get lifetime access, so you can revisit the content whenever you need.

Q: Are there any prerequisites?
A: No prior experience is needed. This course is designed for everyone.

Q: What kind of support can I expect?
A: You’ll have access to a support group and exclusive content for ongoing help and advice.

Final Thoughts

Harmon Brothers University – HBU Super Bundle is a comprehensive guide for anyone looking to create effective and engaging video ads. Packed with practical advice, real-world examples, and useful tools, this course will equip you with everything you need to craft compelling scripts and produce high-quality videos that sell.

Ready to create videos that captivate and convert? HBU Super Bundle is the perfect place to start. Get the strategies and tools you need to succeed and start making impactful video ads today!