About the Course

This course, created by Gretta Van Riel, a successful entrepreneur known for launching multiple million-dollar businesses, aims to provide you with the knowledge and tools necessary to start and scale your e-commerce store. Leveraging the latest AI advancements, the course offers a comprehensive guide from ideation to scaling.

Course Structure

The course is divided into eight detailed modules, each focusing on a different aspect of starting and scaling an e-commerce business:

Module 1: Discovering Your Product Idea

Learn to identify winning product ideas using a combination of expert insights and AI tools.

• How To Come Up With An Idea
• The P.S.S.P. Framework For Ideation
• Choosing The Right Idea
• Using AI to generate product ideas
• How To Make Your Product Different & Better: Design + Function
• How To Make Your Product Different & Better: Price & Time
• Using Data to analyze and understand trends
• How To Find Your Target Customer
• Crafting Your Customer Persona
• How To Plan An Idea (Canvases)
• How To Validate Your Idea
• The TikTok Creative Center

Module 2: Branding & Store Setup in the AI Era

Discover the secrets to creating a standout brand and setting up an attractive store.

• What Is a Brand?
• Minimum Viable Brand (MVB)
• Choosing a Name (Namestorming)
• Brand Look & Feel (Logo, Color Palette, Fonts)
• AI Powered Branding
• Store Options
• Set Up Your Shopify Store

Module 3: Developing & Planning Your Product

Learn the entire process from prototyping to placing international orders with the help of AI tools.

• Introduction to Start & Scale Manufacturing
• Validation (MVP)
• Designing Your Prototype
• Packaging Design, Look & Feel
• Finding a Manufacturer for Your Packaging
• How To Find A Local Manufacturer
• Finding A Global Manufacturer
• Alibaba walkthrough
• Shipping & Tracking

Module 4: Making Your Product Profitable

Understand how to ensure profitability through effective pricing, cost management, and legal protections.

• Finance 101 (Costs, Margins, Profits)
• Product Pricing
• Placing Your First Stock Order With A Local Or Global Manufacturer
• Product Inspection
• Trademarks & Patents
• Breaking The Mould
• Profit Margin

Module 5: Building an Engaged Audience Using AI

Launch your store with AI-powered audience-building techniques to achieve significant Day 1 sales.

• Market To Product Fit
• The 3 C’s Of Community
• Content Territories
• Content Weighting
• Content Curation
• AI-Powered Content Creation
• Brand-Generated Content (BGC) vs. User-Generated Content (UGC) vs. Influencer-Generated Content (IGC)
• Building Your Content Funnel
• Post-Purchase Stage
• Giveaways
• Marketing Psychology
• Your Waitlist Landing Page

Module 6: The Influencer Marketing Blueprint

Master the art of influencer marketing with AI-driven insights for maximum exposure and sales.

• Getting Started With Influencer Marketing (Parts A & B)
• Identifying The Right Influencers
• Audience Analysis
• Macro Vs. Micro Influencers
• How To Find Influencers
• Outreach To Influencers
• Negotiating With Influencers
• Leveraging Assets To Maximize Results
• Measuring ROI Of Your Campaign
• How To Use Hey To Scale Influencer Marketing
• Influencer & Instagram SOPs

Module 7: Optimized Launch Checklist & Operations

Unlock the secrets to a successful store launch and streamline operations using AI enhancements.

• Launch Checklist
• Free Shipping
• Afterpay Or Zip Pay
• Logistics – Holding Stock
• Customer Support
• Gretta’s Marketing Stack
• Reiterate/Optimize Your Product

Module 8: Strategies to Scale Your Store

Leverage advanced techniques and tools to ensure sustained growth and profitability post-launch.

• Cart Abandonment
• Thank You Cards In Order
• Raising Your AOV
• Upsells/Cross Sells
• Growing Your Email Database With Pop-Ups
• Email Marketing
• Offers & Coupon Codes
• Customer Reviews Social Proof
• 3PL – Third Party Logistics (Warehouse To Customer)
• Freight Forwarding – Moving Product From Manufacturer To Your 3PL
• When To Create Your Next SKU
• Next Steps for Scaling: Become an Ecommerce Master
• A Story About Getting Started

Key Topics Covered

• Product ideation and validation using AI
• Branding and store setup
• Product development and manufacturing
• Financial planning and profitability
• Audience building with AI
• Influencer marketing
• Launch strategies and operations
• Scaling and growth techniques

Who Should Attend This Course

This course is ideal for aspiring entrepreneurs, e-commerce business owners, marketers, and anyone looking to launch or scale an online store with the help of AI tools.

Benefits of Taking This Course

• Gain insights from a successful entrepreneur with a proven track record
• Learn to leverage AI for product ideation, branding, and marketing
• Access practical, actionable steps to launch and scale your business
• Develop a deep understanding of e-commerce operations
• Build an engaged audience and maximize your sales potential

Additional Bonuses

• AI tools and resources for branding, marketing, and operations
• Detailed SOPs for influencer and Instagram marketing
• Exclusive access to Gretta’s personal marketing stack and strategies

FAQs

Q: Do I need prior experience in e-commerce to take this course? A: No prior experience is required. The course is designed to be accessible to beginners while still offering advanced insights for experienced entrepreneurs.

Q: How long do I have access to the course? A: You will have lifetime access to the course content, including any future updates.

Q: Will there be any live sessions or support? A: Yes, the course includes live Q&A sessions and access to a supportive community of fellow students.

Final Thoughts

If you’re looking to turn your product idea into a successful e-commerce business, Gretta Van Riel’s Start And Scale 3.0 is the perfect course for you. With practical lessons, AI tools, and insights from a seasoned entrepreneur, you’ll be equipped to start and scale your store with confidence. Don’t miss out on this opportunity to learn from one of the best in the industry!