About the Course

The Alyssa Brady – Winning at WordPress course is designed to provide you with the tools and knowledge to build amazing WordPress websites. Alyssa Brady, a WordPress expert, shares her proven strategies and insights to help you create professional, high-converting sites. The course is packed with practical tips and step-by-step instructions that you can start using right away.

Course Structure

1. Module 1: Intro to WordPress

   • Understanding the Basics of WordPress
   • Why Choose WordPress for Web Design?
   • Differences Between WordPress.com and WordPress.org
   • Setting Up Your WordPress Website
   • Navigating the WordPress Dashboard

2. Module 2: Getting Started & Setting Things Up

   • My Go-To Theme and How to Install It
   • Configuring Your Theme Settings
   • Choosing Your Theme Demo & Installing It
   • Setting Up Your Header, Main Menu, and Footer
   • What is WP Bakery & Why Do I Use It?
   • Theme Support

3. Module 3: Let’s Start Designing Your WordPress Website!

   • Designing Your First Page
   • Using the Template Library to Build Pages
   • Getting Familiar with Design Elements
   • Typography and Using Type to Enhance Your Site
   • Overview of the Backend Builder
   • Using Image/Media Elements
   • Structuring Rows & Columns
   • Adding Spacing & Transforming Content
   • Drag-and-Drop Elements
   • Background Images, Colors, Overlays, and More
   • Adding Animation Effects, Testimonials, and Portfolio Pages
   • Creating Hero Sections
   • Adding an Email Pop-Up

4. Module 4: Essential Plugins for WordPress Web Design

   • What are WordPress Plugins & Why Use Them?
   • Installing and Updating Plugins
   • Must-Have Plugins

5. Module 5: Crafting Stunning Landing Pages

   • Strategies for Designing an Amazing Home Page
   • Styling Your Pages
   • Conversion-Centric Design
   • Optimizing for Mobile Responsiveness

6. Module 6: Blog and Content Creation

   • Creating a Blog Page
   • Adding Blog Posts
   • Using Categories and Tags
   • Writing Engaging Blog Posts
   • SEO Basics for Blogging

7. Module 7: E-Commerce Integration

   • Installing WooCommerce
   • Other Important WooCommerce Settings
   • Building an Online Store
   • Adding Products and Categories
   • Customizing the Shop Page

8. Module 8: Website Optimization and Maintenance

   • Performance Optimization
   • Speed and Loading Time
   • Caching and Image Optimization
   • Website Security
   • Website Maintenance
   • Regular Backups
   • Updating Themes and Plugins
   • Troubleshooting Common Issues

9. Module 9: Launching Your Website

   • Testing Your Website
   • SEO Optimization
   • Setting Up Analytics
   • Domain Name Configuration
   • Sending Video Tutorials to Clients
   • Going Live, What’s Next?

10. Bonus Module: Sales, VIP Days, Retainers, Pricing & More!

    • Proposal Template
    • Download New Resources (scripts, templates, etc.)
    • On-Boarding and Off-Boarding Process
    • Using Branding to Create an Epic Site
    • Recommended Tools for Your Web Design Biz
    • Design Retainers to Scale Your Business
    • VIP Day Breakdown
    • Selling Lessons (Sales Call Process, Questions to Ask, etc.)
    • Pricing Your Services
    • Monthly Live Group Q&A/Consultation Calls
    • What Every Web Designer Needs in Their Contract

Key Topics Covered

• WordPress basics
• Theme setup and configuration
• Advanced website design
• Essential plugins
• Landing page creation
• Blogging and content creation
• E-commerce integration
• Website optimization and maintenance
• Website launching
• Sales and business strategies

Who Should Attend This Course

This course is ideal for anyone looking to build and optimize WordPress websites, whether you’re a beginner or an experienced web designer. Entrepreneurs, business owners, and marketers will all find valuable insights and practical tools to enhance their online presence.

Benefits of Taking This Course

• Expert Guidance: Learn from Alyssa Brady’s extensive experience with WordPress.
• Comprehensive Coverage: All aspects of WordPress web design are covered.
• Actionable Insights: Implement strategies immediately to see results.
• Proven Techniques: Access methods that have been tested and proven to work.
• Community Support: Join a network of like-minded individuals for support and inspiration.

Additional Bonuses

• Exclusive Webinars: Participate in live webinars with Alyssa Brady to get your questions answered.
• Resource Library: Access templates, checklists, and guides to streamline your efforts.
• Lifetime Access: Enjoy lifetime access to course materials, allowing you to learn at your own pace.

FAQs

Q: How long is the course?
A: The course is self-paced, so you can complete it on your schedule. Most people finish in 6-8 weeks.

Q: Do I need any prior experience?
A: No prior experience is necessary. The course is designed for both beginners and experienced professionals.

Q: What kind of support is available?
A: You’ll have access to a support team and a community forum where you can ask questions and share insights.

Module 1: Intro to WordPress

Start with the basics. This module covers everything you need to know to get started with WordPress, from understanding the platform to setting up your site and navigating the dashboard.

Module 2: Getting Started & Setting Things Up

Learn how to choose and install the right theme, configure settings, and set up essential site elements like the header, main menu, and footer. You’ll also get introduced to WP Bakery and theme support.

Module 3: Let’s Start Designing Your WordPress Website!

Dive into designing your first page, using template libraries, and getting familiar with design elements. This module also covers typography, image/media elements, page structure, and more.

Module 4: Essential Plugins for WordPress Web Design

Discover the importance of plugins, how to install and update them, and Alyssa’s must-have plugins for web design.

Module 5: Crafting Stunning Landing Pages

Learn strategies for designing an amazing home page, styling pages, and focusing on conversion-centric design. This module also covers optimizing for mobile responsiveness.

Module 6: Blog and Content Creation

Create a blog page, add posts, use categories and tags, and write engaging content. This module also covers SEO basics for blogging.

Module 7: E-Commerce Integration

Set up an online store with WooCommerce, configure important settings, add products, and customize the shop page.

Module 8: Website Optimization and Maintenance

Optimize your site’s performance, speed, and security. Learn about caching, image optimization, regular backups, updating themes and plugins, and troubleshooting common issues.

Module 9: Launching Your Website

Prepare for launch by testing your site, optimizing for SEO, setting up analytics, configuring your domain, and sending video tutorials to clients. Learn what to do next after going live.

Bonus Module: Sales, VIP Days, Retainers, Pricing & More!

Get templates and scripts, learn about on-boarding and off-boarding processes, branding tips, recommended tools, design retainers, VIP day breakdowns, sales strategies, and pricing your services. Join monthly live group Q&A/consultation calls and learn what every web designer needs in their contract.

Final Thoughts

The Alyssa Brady – Winning at WordPress course is your ultimate guide to mastering WordPress. With Alyssa’s expert guidance and comprehensive content, you’ll have everything you need to build and optimize stunning websites. Ready to take your WordPress skills to the next level? Enroll today and start creating websites that wow!