What’s Inside the Advanced Sales Negotiation Certification?

This course is comprehensive, providing 12 months of access to all the material you need to master every stage of the sales negotiation process. Here’s what you’ll get:

Secrets to Closing the Sale – 4+ Hour Live Training

The first step to mastering the close is understanding the psychology behind it. In this 4-hour live training session, Grant breaks down the secrets that separate a good closer from a great one.

• Psychology of Closing: Learn what makes people say “yes” and how to tap into that mindset.
• Effective Closing Techniques: Discover proven techniques that help you close more deals without seeming pushy.
• Handling Hesitations: Understand why customers hesitate and learn how to address those concerns.

This session sets the foundation for the rest of the course, giving you insights into the mindset that you need to develop to be a successful closer.

Mastering Objections – 19 Courses

One of the biggest challenges in closing sales is handling objections. This section provides 19 courses dedicated solely to overcoming objections in a way that feels natural and compelling.

• Dealing with “Not Now”: Learn how to respond when a buyer says they need more time.
• Handling Price Objections: Find out how to manage price-based objections without resorting to discounts.
• Building Trust Quickly: Understand how to reassure hesitant buyers and make them feel confident in their decision.

These lessons equip you with scripts and responses that will help you handle any objection with ease, so you’re never caught off-guard in a negotiation.

Rebuttal Manual eBook – 205 Pages

This 205-page manual is packed with rebuttals for common objections, helping you develop confidence in any sales conversation.

• Objection-Handling Phrases: Learn the specific phrases and language that make buyers feel understood.
• Building Rapport: Discover how to keep buyers engaged and maintain rapport, even when they’re hesitant.
• Instant Access: Keep this eBook on hand as a reference for whenever you need quick inspiration or guidance in a negotiation.

With the Rebuttal Manual, you’ll have a go-to guide that lets you respond to objections instantly and with authority.

Theory of Closing – 42 Courses

This part of the program dives into the theory behind closing, giving you the deeper understanding needed to truly master the art of negotiation.

• Understanding the Sales Cycle: Learn how the entire sales process builds up to the close, and how each step influences the buyer’s decision.
• Building Closing Momentum: Understand how to create a sense of urgency without pressuring the buyer.
• Developing Confidence: Gain insights into the psychology of sales that will make you more confident and decisive in your approach.

These 42 courses give you a thorough understanding of the closing process, so you’re not just using techniques—you’re strategically guiding the conversation.

Closing Strategies – 106 Courses

Here’s where you’ll get into the specifics of closing strategies. This module covers 106 different closing strategies, so you’ll have a toolkit for every type of negotiation.

• Direct and Indirect Closes: Learn when to be direct with your close and when to take a softer, more indirect approach.
• Creating a Compelling Offer: Discover how to craft offers that are hard for buyers to refuse.
• Closing in Complex Situations: Get guidance on handling more complex sales scenarios, like dealing with multiple decision-makers.

With this module, you’ll be prepared for any sales situation, equipped with strategies that are flexible and adaptable to different buyer types and scenarios.

Follow-Up – 132 Courses

Following up is one of the most overlooked steps in sales, but it’s also one of the most important. This module teaches you how to keep potential buyers engaged, even after the initial conversation.

• Perfecting the Follow-Up Call: Learn how to make follow-up calls that build on your previous conversation and keep the buyer interested.
• Using Follow-Ups to Close: Understand how to use follow-ups strategically to bring deals over the finish line.
• Staying Top of Mind: Discover methods for staying relevant to potential buyers without coming off as overly persistent.

These follow-up courses ensure you’re maximizing every lead, turning initial interest into completed sales.

Master the Cold Call – 59 Courses

Cold calling is challenging, but when done right, it’s one of the most effective ways to generate new business. This module teaches you how to cold call with confidence.

• Building a Solid Opening: Learn how to start a cold call in a way that immediately engages the listener.
• Handling Objections on the Spot: Gain the skills to handle objections as they come up, without missing a beat.
• Converting Cold Leads to Sales: Discover strategies for moving cold leads down the sales funnel with minimal resistance.

With 59 courses focused solely on cold calling, you’ll walk away with a process for making calls that build rapport, handle objections, and ultimately convert into sales.

Closers Survival Guide – 5.5+ Hour Audiobook

The Closers Survival Guide is a 5.5-hour audiobook that you can listen to anytime you need a boost or some extra tips. It’s packed with practical advice for dealing with the challenges of closing.

• Handling Tough Situations: Learn how to stay calm and collected in challenging sales scenarios.
• Building Resilience: Sales isn’t easy, and this guide helps you develop the mental toughness needed to thrive.
• Daily Motivation: Use this audiobook as a source of daily inspiration and guidance, keeping you focused and driven.

Having this resource on hand lets you refresh your knowledge whenever you need it, so you’re always prepared for whatever the day throws at you.

Who Should Take Grant Cardone’s Advanced Sales Negotiation Certification?

This course is perfect for:

• Sales Professionals looking to improve their closing rates and handle objections with ease.
• Entrepreneurs who want to learn how to better sell their products or services and grow their business.
• Sales Managers who want to equip their teams with proven sales techniques.
• Anyone Interested in Sales who wants to build confidence, learn the art of negotiation, and increase their income.

What Will You Learn?

Here’s a summary of the skills you’ll gain in this program:

• Mastering the Close: Learn how to handle any objection, overcome resistance, and bring sales conversations to a successful close.
• Dealing with Buyer Hesitations: Gain practical strategies for managing common buyer concerns, including price and timing.
• Building Rapport Quickly: Discover techniques for making buyers feel comfortable and confident in their decisions.
• Optimizing Follow-Ups: Develop a process for following up that keeps leads engaged and increases conversion rates.
• Cold Calling Mastery: Learn to approach cold calls with confidence, building connections that turn into sales.

Ready to Become a Master Closer?

If you’re ready to take control of your sales success, Grant Cardone’s Advanced Sales Negotiation Certification is the ultimate resource. With a mix of live training, extensive course materials, and resources like the Rebuttal Manual and Closers Survival Guide, you’ll have everything you need to become a more confident, skilled closer.

Sales is a high-stakes game, and the tools you gain from this course can make a real difference in your results—and ultimately, your income. Ready to master the close? Enroll in the Advanced Sales Negotiation Certification and take the first step toward increasing your income and mastering the art of sales negotiation.