What You’ll Learn:

• The Essentials of Website Migrations
  Learn the key stages of website migrations, from planning to post-migration evaluation. Gain insight into the types of migrations and common pitfalls to avoid, ensuring smooth and successful transitions.

• Building a Strategic SEO Plan for Migrations
  Discover how to create a solid SEO strategy specifically for migration projects, focusing on risk identification, mitigation, and clear communication with cross-functional teams.

• Implementing Technical SEO Requirements
  Gain expertise in setting SEO benchmarks, creating redirection maps, and defining requirements for developers to preserve SEO integrity during migration.

• Collaboration Tips for Cross-Functional Teams
  Learn how to collaborate effectively with developers, designers, and other stakeholders to ensure SEO requirements are prioritized and implemented during the migration.

• Migration-Specific Modules for Unique Scenarios
  This course includes specialized modules covering domain, URL, CMS migrations, and website redesigns, providing tailored guidance based on the unique aspects of each type.

• Pre-Launch & Migration Day Essentials
  Understand critical pre-launch SEO testing and real-time migration day actions to quickly identify and address issues as they arise.

• Post-Migration Analysis
  Analyze the migration’s impact on SEO performance and ensure long-term success by assessing key metrics and implementing necessary fixes.

Course Structure:

Module Breakdown:

1. Module 1: Setting Up for Success
   Gain a clear understanding of the migration stages and set strong foundations with a comprehensive migration checklist.

2. Module 2: Migration Fundamentals
   Learn about the different types of website migrations, common challenges, and a 3-step framework to handle multiple migrations effectively.

3. Module 3: Building an SEO Strategy
   Develop an actionable migration plan with timelines, clear objectives, and cross-team communication tips to reduce risk.

4. Module 4: Preparing for Migration
   Set SEO benchmarks, establish redirection maps, and define SEO requirements. Ensure smooth communication with developers for alignment on SEO priorities.

5. Module 5: Domain Migration Specifics
   A focused look on domain and subdomain migrations, complete with a checklist for seamless execution.

6. Module 6: URL Migration Specifics
   Understand URL migration best practices to ensure no traffic is lost.

7. Module 7: CMS Migration Specifics
   Learn how to handle migrations to new content management systems (CMS), including custom and standard CMSs.

8. Module 8: Website Redesign Specifics
   Preserve SEO value during website redesigns with tips on managing page templates and avoiding common redesign pitfalls.

9. Module 9: Pre-Launch Testing
   Conduct essential SEO tests on a staging site to ensure that SEO requirements are fully implemented before the website goes live.

10. Module 10: Migration Day Essentials
    Execute a controlled migration day process, including real-time Analytics monitoring to catch and fix issues.

11. Module 11: Post-Migration Analysis
    Assess the migration’s impact on SEO and make additional recommendations for optimization based on performance data.

Included Resources:

• Templates & Checklists:
  Access tools like the Website Migration Plan Template, Benchmark Template, Redirect Map Template, and Migration Day SEO Checks Checklist to streamline the migration process.

• Collaboration and Communication Guides:
  Resources to help manage effective cross-team communication, including a Collaboration Chart and Pre-migration Collaboration Strategy Cheatsheet.

• Technical SEO Audit Checklists:
  Templates for conducting a thorough audit before, during, and after migration to ensure no SEO opportunities are missed.

• Certification:
  A certificate of completion to showcase your expertise in website migrations, enhancing your marketability as an SEO professional.

Why Take This Course?

• Become a Website Migration Expert:
  Website migrations are a high-stakes project for any SEO professional. This course builds the confidence and expertise needed to handle migrations efficiently and avoid costly errors.

• Advance Your SEO Career:
  With this specialized skill, you’ll be a valuable asset to any company or client, opening doors to senior roles, higher pay, or expanded freelance opportunities.

• Turn Migrations into a Service Offering:
  For freelancers and consultants, mastering website migrations adds a high-value service to your portfolio, allowing you to attract more clients and grow your business.

Who This Course is For:

• In-House SEOs and SEO Managers
  Looking to advance within their organization by taking on migration projects with confidence.

• Freelance SEOs and Consultants
  Seeking to expand their service offerings with a high-demand skill that attracts new clients.

• SEO Professionals New to Migrations
  Those who want a clear, structured guide to navigate migrations without the stress and guesswork.

Final Takeaway

The SEO-Friendly Website Migrations & Redesigns Course by Kristina Azarenko is an invaluable resource for SEO professionals aiming to master one of the most technically demanding aspects of SEO. With 11+ modules, hands-on resources, and lifetime access, this course equips you with the knowledge and tools to confidently handle any migration project, ensuring SEO success at every stage of the process.