Why Google Ads Masters Is Different

Google Ads Masters offers a uniquely comprehensive approach to learning Google Ads. Unlike other courses that may only scratch the surface, Oliver dives deep into every aspect of Google Ads, providing you with both foundational knowledge and advanced strategies. Here’s why this course stands out:

1. From Beginner to Advanced: Whether you’re new to Google Ads or already have some experience, this course covers every aspect of Google Ads, from setting up your account to advanced strategies like dynamic search ads, retargeting, and app campaigns.

2. Real-World Strategies: Oliver doesn’t just teach theory. He provides actionable insights and real-world strategies that you can implement right away to start seeing results. You’ll get practical advice on campaign structure, bid strategies, and ongoing optimization to ensure you’re always maximizing your performance.

3. Advanced Insights: For those ready to dive into advanced strategies, Oliver covers Google Ads Editor, Google Data Studio, PMAX campaigns, and dynamic remarketing—giving you access to techniques only the pros use.

4. Full Campaign Walk-Throughs: Throughout the course, Oliver demonstrates real-world campaign setups, allowing you to follow along as he builds and optimizes ads. These demonstrations include Google Search, Google Shopping, Display, and YouTube ads, so you can see exactly how a pro structures high-performing campaigns.

5. Golden Bonus Content: In addition to the main content, you’ll get access to Golden Bonus Modules covering topics like using Google Ads Editor, Google Data Studio, and adjusting campaigns for seasonality to maximize revenue during peak periods.

What You’ll Learn Inside Google Ads Masters

1. Introduction

• Learn how to approach the course with the right mindset.
• Get insights into Oliver’s background and experience with Google Ads.
• Understand the course agenda and structure.

2. The Basics

• A history and overview of Google Ads to give you a strong foundation.
• How to set up your Google Ads account and navigate the interface.
• Understand account structure and how to organize your campaigns for success.

3. Google Search Campaigns

This section covers everything you need to know about running search campaigns on Google. You’ll learn how to:

• Build a keyword list using two powerful tools.
• Design appropriate campaign structures and use keyword match types to ensure you’re targeting the right searches.
• Create compelling ads that convert and use extensions to enhance ad visibility.
• Get a competitive edge by learning how to spy on competitors and choose the right bid strategy.
• Discover the best strategies for local service-based businesses, including advanced remarketing tactics and dynamic search ads.

4. Google Shopping Campaigns

Google Shopping campaigns are crucial for eCommerce businesses, and in this section, Oliver covers:

• How to set up Google Merchant Centre and create a product feed.
• The differences between Standard Shopping campaigns and Performance Max (PMAX) campaigns.
• Best practices for optimizing shopping campaigns and scaling them across multiple countries.
• Learn the exact process for running Google Shopping campaigns on Shopify—a complete guide for eCommerce store owners.

5. Google Display Campaigns

• Learn about audience targeting and content targeting on the display network.
• Get a complete walk-through of building a successful Google Display campaign with dynamic ads.
• Learn the power of viewable CPM, a bid strategy unique to display campaigns, and how it can increase ad effectiveness.

6. Google Video Campaigns (YouTube Ads)

YouTube ads are an incredible opportunity for advertisers, and Oliver teaches you how to:

• Understand the different YouTube ad formats and bid strategies.
• Build out an effective YouTube campaign from start to finish.
• Use advanced strategies like ad sequencing to tell a compelling story and engage viewers over multiple ads.

7. Other Campaign Types

You’ll also get insights into less common but powerful campaign types such as:

• App campaigns to drive app downloads.
• Discovery campaigns to reach new customers.
• Local campaigns that help businesses drive foot traffic and conversions.

8. Golden Bonus Content

In the bonus section, Oliver includes exclusive content that will enhance your understanding and efficiency when managing campaigns:

• Google Ads Editor: Master this tool for bulk campaign edits.
• Google Data Studio: Learn how to use this powerful tool to track campaign performance and present data to clients or stakeholders.
• Seasonality Adjustments: Learn how to maximize revenue during sale periods and high-traffic seasons by making strategic adjustments.

Targeted Audience

Google Ads Masters is perfect for:

• Business owners who want to take control of their Google Ads campaigns and stop relying on expensive agencies.
• Digital marketers who want to expand their skills and become proficient in all types of Google Ads campaigns.
• eCommerce entrepreneurs looking to scale their online stores with Google Shopping and remarketing strategies.
• Marketing agencies who want to provide better results for their clients by mastering advanced campaign techniques.

What Will You Get?

When you join Oliver – Google Ads Masters, you’ll gain access to everything you need to master Google Ads and become a digital marketing pro. Here’s what you’ll get:

• Introduction to Google Ads: Overview, history, and how to set up and structure your account.
• Comprehensive Search, Display, Shopping, and Video Campaign Guides: Step-by-step walkthroughs to build and optimize every type of campaign.
• Advanced Strategies: Including dynamic search ads, remarketing, Google Ads Editor, and seasonality adjustments.
• Golden Bonus Modules: Learn how to spy on competitors, optimize shopping feeds, and use Google Data Studio for reporting.

All Modules Breakdown:

• Module 1: Introduction
• Module 2: The Basics
• Module 3: Google Search Campaigns
• Module 4: Google Shopping Campaigns
• Module 5: Google Display Campaigns
• Module 6: Google Video Campaigns
• Module 7: Other Campaign Types
• Module 8: Golden Bonus Content

With Oliver – Google Ads Masters, you’ll learn how to create, optimize, and scale campaigns across Google’s vast advertising network. Whether you’re a beginner or looking to refine your skills, this course provides everything you need to make Google Ads work for you. Enroll today and start driving profitable results with confidence!