Why You Need Event Codex

The biggest hurdle most people face when planning an event is selling tickets. You can have the best content in the world, but if people aren’t in the seats, you’ll never unlock the full potential of your event. Event Codex removes the guesswork from ticket sales and gives you actionable, proven methods that have worked for Peng Joon time and time again.

Peng’s “It’s NOT Difficult or Expensive” method is the cornerstone of his system for selling out events. You don’t need a massive budget or a giant following to sell tickets. Instead, Peng breaks down the exact steps to sell out events, including the most effective Facebook Ads strategies tailored specifically for event promotion. He’s even pre-built the ads for you, so all you have to do is plug them into your account and hit launch. These ads are designed to work with cold audiences, which means even if you don’t have a huge existing audience, you’ll still be able to fill seats.

Beyond ads, Peng introduces the Funnel Stack, a pre-built funnel designed to maximize the revenue you earn before the event even starts. By using this funnel, you’re not only selling tickets—you’re increasing your profits from day one.

Selling Out Events Made Simple

One of the unique aspects of Peng Joon’s Event Codex is how he simplifies the entire process of event planning and execution. Imagine walking into your event, knowing it’s going to be a hit because you’ve followed a system that leaves nothing to chance.

Through the course, you’ll learn how to:

• Create compelling Facebook ads that target cold audiences and generate ticket sales without burning through your budget.
• Implement the Funnel Stack, a done-for-you system that fills your event and boosts revenue long before your audience steps foot in the door.
• Use the OPE Goldmine method to leverage other people’s events and get speaking gigs that expose you to new audiences—completely free of cost.

The OPE Goldmine technique is one of the most underrated strategies in event marketing. It teaches you how to speak at other events, leveraging their existing audience to drive interest in your own. This strategy gives you access to larger audiences without the cost of running your own event from scratch, making it perfect for anyone just starting out or looking to scale their reach.

Getting People to Actually Show Up

Selling tickets is one thing, but getting people to actually show up is a whole different challenge. Peng Joon knows this all too well, which is why he dedicates an entire section of Event Codex to ensuring your attendees are not just committed—they’re excited.

Here’s how Peng’s “Right Message Right Time” (RMRT) approach works: You’ll learn how to keep the momentum going from the moment someone buys a ticket to the day of the event. By using a series of micro-commitments, you’ll guide your ticket holders through small steps that increase their desire to attend. These steps help mitigate the common problem of people buying tickets and then ghosting the actual event.

You’ll also discover the power of pre-event training. By giving attendees small wins before the event, they’ll arrive primed and ready to engage. This method turns casual attendees into what Peng calls “true believers,” virtually guaranteeing they’ll show up and buy into what you offer during the event.

In addition, the course covers:

• How to send physical product welcome gifts that boost excitement and reduce the chances of refunds or no-shows.
• The Follow-Up Video Series that builds trust with your audience before they ever meet you, ensuring you form a connection well in advance of the event.
• How to use a simple, but powerful, message to minimize refunds and maximize retention.

Running a Successful Event: It’s All in the Execution

The true power of Event Codex shines when it comes to actually executing your event. Peng Joon provides a step-by-step roadmap that takes you through every stage of event management, from setting up the room to ensuring your attendees are actively engaged from start to finish.

Peng teaches you how to craft the right environment by setting up the perfect context—this includes everything from the layout of the room to the way you structure your talks. You’ll learn how to use written exercises, partner shares, and class participation to break down walls between your attendees and get them fully immersed in your event.

One of the most valuable insights Peng offers is in the manner of speaking. You’ll understand the difference between talking at an audience and having a conversation with them—a subtle but powerful shift that can completely change how your attendees engage with your content. He’ll also explain how to balance using PowerPoint and flipcharts for maximum engagement, ensuring that your presentation hits the mark with every type of learner in the room.

This section of the course is packed with actionable insights, including:

• How to keep energy levels high throughout the entire event, ensuring your audience stays excited and engaged.
• Structuring your presentations in a way that moves your audience from theory to transformation, providing real value that leads to action.
• The importance of seeding for upsells, and how to make additional offers feel natural and compelling.

Upselling at Your Event—Where the Real Profits Are

While selling tickets is important, the real profits from hosting events come from the upsell. Peng Joon’s Event Codex gives you everything you need to master the art of the upsell, from what to say on stage to creating a buying frenzy in the room.

Peng explains how to use advanced seeding to prepare your audience for an offer without them even realizing it. By the time you make your upsell, they’ll be eager to buy. You’ll also learn how to execute the “value marinade” technique, which separates average presenters from the top 1% of closers.

In this section, you’ll gain insights into:

• Transitioning smoothly to the upsell, making it feel like a natural part of the event rather than a hard sell.
• Using testimonials effectively to build trust and credibility right before the upsell.
• Creating a table rush where attendees literally race to buy your offer, thanks to the irresistible value you’ve built up throughout the event.

Peng even breaks down the Tony Robbins method, showing you how to reverse-engineer one of the most successful speakers in history and apply those techniques to your own event.

Leveraging Your Event for Long-Term Success

What makes Event Codex so valuable is that it’s not just about one event. Peng Joon teaches you how to leverage your event to fuel everything else you do. Whether it’s acquiring testimonials for future marketing, creating a sizzle reel to promote your next event, or turning your event content into an online course, Peng covers it all.

You’ll learn how to repurpose your event into a digital asset that continues to generate revenue long after the doors have closed. This includes creating products and content that can be sold online 24/7, giving you a passive income stream from your live events.

Conclusion: Ready to Transform Your Events?

If you’ve been looking for a way to host events that are not only successful but massively profitable, Peng Joon’s Event Codex is the course for you. From selling tickets to executing a flawless event, to upselling like a pro and leveraging your event for long-term success, this course has it all.

Peng Joon’s strategies have been proven time and time again, and now they’re available for you to use. With Event Codex, you’ll get access to the exact tools and techniques that have helped Peng sell out events and build a thriving business.

Don’t miss this opportunity to learn from one of the best in the industry. Sign up for Event Codex today and start hosting sold-out events that leave your audience wanting more.