About the Course

Boyuan Zhao, an email marketing expert, designed this course to share his deep knowledge and practical strategies with you. His approach is straightforward and engaging, making even the most complex concepts easy to grasp. Boyuan’s friendly and informative teaching style ensures that you’ll be able to implement what you learn right away, making a real impact on your email campaigns.

Course Structure

Onboarding

• Welcome: Get a warm introduction and set the stage for your learning journey.
• Getting Support: Learn where to find help and resources when you need them.
• Path to Scale for Freelancers and Agency Owners: Tailored advice to help you grow your business.
• Account Setup and Auditing: Essential tips for setting up your email accounts and conducting thorough audits.

Emails Explained

• What Is Emails?: Understand the power of emails in the marketing world.
• Interpreting Email Metrics: Learn to decode email metrics to continuously improve your strategies.

Email Capture

• Email Capture Strategies: Proven techniques to grow your email list.
• Pop-ups and Quizzes: Creative tools to capture more emails effectively.

Email Creation

• Plain Text vs. Design Emails: Know when to use each type for maximum impact.
• Design and Copy Modules: Craft visually appealing and engaging emails.
• Working with a Graphics Team: Best practices for collaborating with designers.
• Inspiration Swipe File: Examples to fuel your creativity.

Graphic Design

• Design Basics: Fundamental principles for creating standout emails.
• Advanced Techniques: Dive into color theory, typography, and more.
• Tools and Resources: The best design tools to streamline your workflow.

Acquisition Flows

• Welcome and Abandoned Flows: Set up effective sequences to engage leads and recover lost sales.

Retention Flows

• Thank You and Winback Flows: Keep customers engaged and encourage repeat purchases.
• Upsell and Sunset Flows: Maximize customer value and manage unengaged subscribers.

Campaign Planning

• Content Calendar Planning: Keep your content fresh and engaging.
• Campaign Frequency and Types: Balance your campaign schedule and explore different styles.
• Holiday and Sales Campaigns: Create impactful seasonal promotions.

Deliverability

• Ensuring Deliverability: Strategies to keep your emails out of the spam folder.
• Re-engagement Tips: Reconnect with your audience effectively.

Decision Making

• Optimizing Flows and Campaigns: Data-driven techniques to enhance your email marketing.
• Fixing Metrics: Troubleshoot and improve your email performance.

Communication & Reporting

• Client Onboarding: Smooth processes for welcoming new clients.
• Communication Principles: Maintain clear and effective client communication.

Project Management

• Using Notion: Master project management to keep your email marketing on track.

Key Topics Covered

• Email Marketing Basics: Fundamental principles of email marketing.
• Email Capture Techniques: Grow your email list effectively.
• Email Creation: Crafting compelling and visually appealing emails.
• Graphic Design: Design principles for impactful emails.
• Acquisition and Retention Flows: Setting up nurturing sequences.
• Campaign Planning: Planning and executing email campaigns.
• Deliverability: Ensuring your emails reach the inbox.
• Optimization: Using data to refine your email marketing.
• Communication and Reporting: Best practices for client communication.
• Project Management: Efficiently managing your email marketing projects.

Who Should Attend This Course?

This course is perfect for:

• Freelancers: Scale your email marketing services and attract more clients.
• Agency Owners: Enhance your agency’s email marketing results.
• E-commerce Businesses: Improve your email strategies to boost sales.
• Marketing Professionals: Deepen your email marketing knowledge and skills.

Benefits of Taking This Course

By the end of this course, you’ll be able to:

• Set Up Effective Campaigns: From basics to advanced campaign strategies.
• Capture More Emails: Grow your list with proven techniques.
• Create Engaging Emails: Craft content that resonates with your audience.
• Improve Deliverability: Ensure your emails reach your subscribers.
• Optimize Campaigns: Use data to continuously improve your strategies.
• Communicate Effectively: Maintain great client relationships.
• Manage Projects Efficiently: Keep everything organized with Notion.

Additional Bonuses

You’ll also get:

• Exclusive Templates: Ready-to-use templates for emails and pop-ups.
• Live Workshops: Direct access to Boyuan Zhao for personalized feedback.
• Community Access: Join a supportive network of email marketers.
• Ongoing Updates: Lifetime access with all future updates included.

FAQs

Is this course suitable for beginners? Absolutely! It’s perfect for both beginners and those looking to refine their skills.

Do I need any prior experience? Nope, no prior experience required. The course covers everything from the basics to advanced techniques.

How long do I have access to the course materials? Lifetime access! You can revisit the content whenever you need.

What kind of support can I expect? You’ll have access to live workshops, a supportive community, and ongoing updates.

Final Thoughts

Boyuan Zhao’s E-commerce Email Masters 2.0 is your ultimate guide to mastering e-commerce email marketing. With practical advice, advanced techniques, and a supportive community, you’ll have everything you need to create email campaigns that truly convert.

Ready to elevate your email marketing game? Enroll in E-commerce Email Masters 2.0 today and start seeing results!